Sales Development Representative
Own the top of the funnel — research, outreach and qualification that fills the pipeline with real buying opportunities.
Role Mandate: Create a consistent flow of qualified leads for Intrakore by identifying the right construction and fit-out companies, reaching the right decision-makers and converting outbound and campaign interest into booked sales meetings.
At Intrakore, you will own the top of the sales funnel — prospect research, outreach, qualification, follow-up and CRM discipline — so the Sales Representative and Sales Lead spend their time with genuine buying opportunities.
What You Will Own
- Maintain a disciplined focus on Intrakore's core ICP: enterprise construction and fit-out companies across the UAE and other approved target markets.
- Build target-account and contact lists by researching company size, projects, operating model, likely ERP pain points and relevant decision-makers across finance, procurement, projects and leadership.
- Run structured outbound prospecting across LinkedIn, email, calls and approved channels using clear cadences, personalized messaging and consistent follow-through.
- Work with Marketing on campaigns, events, content and inbound responses, ensuring every relevant prospect is followed up quickly and moved into the correct sales sequence.
- Qualify prospects against agreed criteria including company fit, business pain, buying intent, authority, urgency and willingness to evaluate Intrakore.
- Book qualified discovery calls, demos and in-person meetings for the Sales Representative / Sales Lead with clear context, pain points, stakeholders and next-step expectations captured in advance.
- Own CRM hygiene for prospecting activity, ensuring account data, contacts, activity history, stage, source, next action and outcome are accurate and current.
- Nurture prospects that are not immediately sales-ready through disciplined follow-up and relevant content instead of allowing qualified accounts to go cold.
- Continuously test messaging, personas, channels and outreach sequences, sharing market feedback with Sales and Marketing to improve lead-generation quality and conversion.
What You Bring
- 1-3+ years in B2B sales development, lead generation or inside sales; SaaS, ERP, construction technology or enterprise software experience is a strong advantage.
- Strong prospecting discipline with the confidence to engage senior decision-makers through phone, LinkedIn, email and other approved channels.
- Good commercial curiosity — able to research an account, understand likely operational pain and open a relevant conversation rather than relying on generic outreach.
- Structured qualification and CRM habits, with clear written notes, reliable follow-up and ownership of every assigned lead until disposition or handover.
- High-energy, resilient and coachable working style with strong communication skills and comfort operating against measurable weekly and quarterly targets.
How Success Is Measured
Qualified Leads vs Target
Number of sales-accepted qualified leads created against the agreed weekly and quarterly target.
Meetings Booked & Held
Qualified discovery calls, demos or in-person meetings booked, with focus on meetings that actually take place.
Lead-to-Meeting Conversion
% of qualified or engaged prospects converting into a booked sales meeting through SDR follow-up.
Lead Quality & CRM Discipline
% of handed-over leads accepted by Sales, with complete account context, accurate CRM data and clear next steps.